Jo Malone, my all time favourite Parfumier...

In my book you can never go wrong with Jo Malone. My all time favourite perfume is the Lime, Basil and Mandarin, I love it's fresh and unique composition. Like Chanel, Tiffanys and Laduree the Jo Malone packaging is simple, elegant and oh so very exciting. I actually get butterflies in my stomach whenever I am handed those recognisable cream and black paper bags tied with thick black ribbon. The thrill of receiving one of those bags never diminishes.

When I had Matilda and we were both stuck miserably in hospital (she was sadly jaundiced, poor little girl, a scary and frustrating fact of being on the cusp of being born too early), one morning my husband popped in to Westfield and treated me to the Pomegranate Noir shower gel. Nothing could have lifted my mood more and make me feel slightly human again. Think that was the most thoughtful present he's ever bought for me, made up for the uncomfortable bathrooms we have to endure on the ward. It even seemed to ease the aches and exhaustion that had invaded my being.

Jo Malone opened her first shop in the glamorous Walton Street in 1994, I remember it well. Her flagship store in Sloane Street opened in 1999 then in 2006 she sold the business to Estee Lauder whilst retaining her Chairwoman and Creative Director titles. Jo Malone began her career as a florist whilst also giving facials to clients. Her work with flowers would explain how in tune she is with how scents can work so well together, as well as knowing how creams can compliment the skin.

There are now a number of concessions in department stores such as Selfridges and Harrods (see photo below taken by Duncan Smith Photography) as well as in Westfield. However, I still love walking into the heavenly scented Emporium in Sloane Street. It is the epitome of sophistication and a place of divine worship to the untouchable Jo Malone. As you can tell I'm a big fan and I'll certainly be asking Santa for a new fragrance to add to my growing collection, this time I'm intrigued  by White Jasmine and Mint...