Selfridges, the UK's second largest shop after Harrods, was first opened on the 15th March 1909 by Harry Gordon Selfridge. His retail marketing methods were revolutionary at the time and, are still adopted the world over. He set up the Perfumery and small luxury goods on the Ground Floor as he believed that these small luxury items were affordable to most people so should be at the front of the store, just like these days Shopkeepers always place special offers or cheap chocolates at the counter. For me, Selfridges is more on trend than the other big London stores, I know Liberty is a lot of peoples favourite and it is delightful but personally I've always found Selfridges to be much more accessible.
It is rare these days for me to get the chance to go splurge in Selfridges, but this weekend had to be an exception as it was their yearly up to 20% off weekend. Needless to say, I came home laden with goodies and a huge satisfied smile on my face; a new Ren Cleanser for me, Christmas presents for the Husband and friends, Pierre Herme Macarons for Matilda amongst many other things. At up to 20% off it would have been inexcusable not to take full advantage. Interestingly, it was 2 years ago almost to the day, that I last attended that 20% off weekend on my final day of work before heading off into the world of babies and maternity leave. I popped down at the end of the day, so very heavily pregnant that I only managed to purchase a White company blanket for the forthcoming baby and a Diptyque candle for me, which I still have on my shelf as a little memento. I felt so terrible that I only spent half an hour browsing. Matilda arrived 5 days later, 3 weeks ahead of schedule!
This weekend, I was able to spend a good few hours wandering blissfully around the Christmas shop amusing myself with all the glittery reindeer and magical decorations, I did manage to restrain myself from indulging in a furry white reindeer. Though I may have to go back at sales time to satisfy my childlike urge at such an unnecessary addition to my huge Christmas collection. Take a look for yourselves though - how cute are these little bundles of Festivity? I just can't stop thinking about how cute they would look on my Christmas mantelpiece...what's a girl to do?
I'd love to hear which are your favourite department stores?